Do I Need SEO?

This is one of the most frequently asked questions by many of our clients. SEO is a term that has been thrown around since the early days of the Internet. Thus, many people are wondering if SEO is still a relevant and viable digital marketing strategy.

The truth is: SEO is now more relevant than ever!

Organic search remains a critical component of most website performance and an essential part of one’s sales funnel that will ultimately lead to a conversion or engagement. SEO lets you leverage the power of organic visibility which can result in benefits such as increased brand awareness, increased traffic, high-quality leads, and better sales.

If you’re looking for a top-rated agency that will elevate your SEO campaign to the next level, you’re in luck. Talk to us online and let’s develop an SEO plan that best fits your needs.

SEO is short for search engine optimization which is a series of steps for optimizing a website so it can achieve a higher ranking in the SERP or organic (non-paid) search results. Basically, it’s the process of increasing the quantity and quality of traffic that goes into your website through organic search results.

To better understand SEO, you should understand what organic traffic is. Essentially, organic traffic refers to visitors that land on your site non-paid sources aka free traffic. As opposed to paid traffic coming from sources like paid search ads, referral links, display ads, paid discovery, and so on.

The primary goal of SEO is to rank higher in the search engine results, so your website has more organic visibility and receives more traffic or clicks. There are hundreds of factors that contribute to SERP rankings and SEO is all about understanding and leveraging those factors to boost your search rankings.